Thursday, March 02, 2017

Rang Style: Pure Ghee Designs

What is Rang Style?
Earlier this year I shared with all the blog readers that Rang Decor is evolving to encompass all the wonderful designs related to fashion, textiles, jewelry and more.

Today on the inaugural post I am sharing with you all an accessory brand that creates bags distinguished by color, craftsmanship and signature charms.

Pure Ghee Designs.
The vibrant colors, the attention to details on every aspect of their product and inherently Indian in design sensibility caught my attention.

Pure Ghee Design is the creation of Aditi Prakash who is a sculptor and industrial design post graduate from the National Institute of Design, Ahmedabad one of the top design schools in the world.

Keya Mini Sling Bag

Aditi's  work is deeply inspired by the  rich colors and textiles of India. She started Pure Ghee Designs in 2010.

Red Suvi Bag

The name Pure Ghee came about when one of her craftsperson presented her with a dabba ( tin container) of homemade pure ghee or clarified butter. It was the best gift he could think of, it was handmade, it signified quality and a taste that had no substitute.

Multicolored Gajra Hair accessory

 Potli from the Raat Rani Collection

Red Quilted Shopping Bag

When I wrote to Aditi about doing a post on Pure Ghee Designs, she suggested a creative collaboration. I loved her enthusiasm and decided to visualize, style & shoot with some of the wonderful Pure Ghee Design products.

So presenting visuals & words.

Scene I 

Damini~ Ma, I am wearing the brocade half sari with deep pink tiny floral prints today, can I borrow your tie-up high heel sandals please?

Tara, looking up from pleating the soft silk sari between her fingers, 'Sure go ahead. Are you braiding your hair? 

Yep. Why?

I completely forgot to order fresh Jasmine flowers yesterday. It would have looked great with the braids.

Damini smiling  ~No worries Ma. Look!

Tara's face lit up with admiration as she looked at her daughter.

Fuchsia Gajra

Scene II

Ironing her crimson silk blouse on her bed, Kavita's thoughts meandered to Delhi. She remembered fondly her best friends wedding with an early morning Muhurtham. She had worn the same sari on a cold winter morning and made heads turn.

She peeped out from her Michigan home window, the sun had finally come out after a week of snow.

Kavita looked at the Gajra Potli draped on her chair and smiled. She was going to recreate that same magical entrance but in a new place.

Gold Leaf Gajra Potli

Scene III

Kia looked at her watch, 4.06 pm. Where did all the time go?

Completely engrossed in numbers and graphs on her presentation.

Thankfully a big batch of soup was simmering on the stove. Ah! Dinner taken care of.

Ting Tong the doorbell chimes.

How was your day sweetie ?

Mom, the soccer practice starts at 4.30p.m. today replied Maya

Are you kidding me? It's 4.10 pm already!
Maya, go get your snack from the kitchen, let me grab my bag & the keys! We are out in 5.

Keya Sling Bag.

To know more about the Pure Ghee Story, do watch the video below where Aditi talks about how it all began 7 years ago.

Pure Ghee Design Studio is based out of Ayanagar, a suburban village in South Delhi. Aditi believes in creating sustainable livelihood for the women and youth in the local area.

Aditi in her studio

Pure Ghee Design's Signature Charm

Aditi with her team of women & young artisans

Hope all of you liked the new feature Rang Style and the wonderful brand Pure Ghee Designs.

You can check out the beautifully crafted products at 

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Enjoy the visuals on Instagram

( Images & Video by Pure Ghee Designs. Visualization, styling & shoot by Archana Srinivas in creative collaboration with Pure Ghee Designs. The images are copyrighted. Please do not use without permission)